INSIDE 'BRITNEY SPEARS: THE ZONE,' AN INSTAGRAM-FRIENDLY MECCA FOR DIEHARD FANS

THE LOS ANGELES POP-UP LETS YOU STEP INTO BRITNEY’S MOST ICONIC VIDEOS

Just as the phrase "It's Britney, bitch" knocks you back at the onset of "Gimme More," the pink exterior of Britney Spears: The Zone practically blinds you as you turn the corner on 3rd Street. The Zone, an interactive pop-up experience opening in Los Angeles this Friday (January 31), announces itself loudly, with a flowery, Pepto Bismol-pink mural featuring a lifelike recreation of Spears's snake-assisted "I'm a Slave 4 U" strut and a portrait from her Piece of Me promo shoot. Even the parking lot lines have been repainted pink. In this house, it's all Britney.