How King Von Used His Time in Jail to Become a Better Rapper

When you name your project after LeBron James, naturally, the expectations are going to be raised to match the greatness No. 23 displays on the basketball court every night. LeVon James, which drops Friday (March 6), is a fitting title for emerging talent King Von, since LeBron's heir, 15-year-old son Bronny Jr., is a huge fan of the Chicago rapper. In fact, the teen first introduced Von's street tales to the Beats by Dre speakers of the James household last year.

A lot has changed for Von since his last visit to the Billboard office in early 2019, where the reserved MC followed Lil Durk around and took in his first press run from the sidelines. A year later, King Von is now the main attraction, and he's brought an entourage of 10 and his girlfriend, Asian Doll, along for the ride with him.