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The Conciencia Collective, whose members include artists such as Becky G and ChocQuibTown’s Goyo along with music industry insiders, aims to address longstanding inequities in the Latin music business
Gloria “Goyo” Martínez, leading lady of the Latin Grammy-winning hip-hop trio ChocQuibTown, originally planned to spend the summer promoting the group’s new album, ChocQuibHouse. Instead, the singer-songwriter, 38, has spent the last two months at her home in Bogotá, organizing an international alliance of artists and music industry workers called the Conciencia Collective — the Latin music industry’s largest grassroots effort to combat anti-black racism.