Taylor Swift Has Been Working Toward ‘Folklore’ All Along

Her new album’s indie-folk touches fit into a career full of effortless reinvention

“I’m on some new shit,” Taylor Swift sings in the opening lines of Folklore, announcing with a smile and a wink that the many Taylor Swifts of her previous seven albums — even the not-quite-year-old Taylor of Lover — can’t come to the phone right now.