‘Everything Is in Chaos’: The Concert Business Stands to Lose Billions From Coronavirus

Covid-19 has upended both SXSW and Coachella, but more disruptions are on the way as the live music industry scrambles to change course

The abrupt reshuffling of major events like Coachella, SXSW, and Pearl Jam and Madonna’s shows due to coronavirus is already devastating to the live music industry — but by some predictions, we’re only seeing the start of the chaos.

Coronavirus-related event cancellations seem to be barreling in by the hour, and the $26 billion global live events industry is watching with bated breath. Several sources across the booking, management, and venues sectors either declined to comment to Rolling Stone on the subject because of the uncertainty around the matter, or say they do not yet have them in place. There’s also the issue of unpredictability: Government entities have not given a solid timeline estimate for how long the outbreak will remain a health crisis. Some healthcare officials are recommending a ban on large gatherings altogether.