Poster Girl | Zara Larsson
Poster Girl is the third studio album by Swedish singer Zara Larsson and her second released internationally. It was released on 5 March 2021 through TEN Music Group and Epic Records. Poster Girl was supported by three singles: "Love Me Land", "Wow" and "Talk About Love", the latter featuring guest vocals from Young Thug. It also includes the 2018 single "Ruin My Life" and the promotional single "Look What You've Done". The album received generally positive reviews from music critics upon its release. Commercially, the album debuted at number three on the Swedish Albums Chart, 12 on the UK Albums Chart, and 170 on the US Billboard 200.
Years into her solo career, Larsson is still just a disembodied voice floating over the beat. On her third album, she tries out some different sounds, but the result comes off like a Who's-Who of 2011 radio.
The singer's third album, veering from elegant electro-pop to grittier R&B, was well worth the wait. When she sings "this girl's having fun", you believe her.
Musically rose-tinted, ‘Poster Girl’ is pure pop escapism.
Fusing the honesty and passion she utilises to speak on love and heartbreak with the multisyllabic pop-house of Love Me Land and the title track’s unfailingly peppy disco bassline, it’s Larsson's best material to date.
The Daily Nebraskan
I think this album does everything right. It’s upbeat, catchy and the writing makes these songs relatable to young women experiencing similar emotions to the album. I, for one, cannot wait to listen to this album poolside in just a couple of months.
Direct, up-front, and completely unabashed, ‘Poster Girl’ finds Zara Larsson living up to the fame that has surrounded her for more than a decade. Grappling with responsibilities towards fans and familiars, it’s a treatise on love, hurt, and self-growth, one that finds the Swedish icon revelling in an exuberant creativity.
Tighter than So Good and packed with just as many catchy tunes, Poster Girl is yet another big step forward for the artist, adding a dozen fresh anthems to her catalog and maintaining her position as one of Sweden's finest pop exports.
The Line of Best Fit
It’s that confidence that permeates throughout Poster Girl, making it an album perfect for repeat listens, and maybe one day, a soundtrack for communal gatherings. Larsson may have kept us waiting for four years, but at least the time gave her a chance to perfect some signature romantic pop bangers — quite a lot, in fact.
Poster Girl is peppy and fun but not really worth waiting for.
It’s an incredibly well-crafted and solid pop record, we just wish it took that extra bold leap to become a truly great one.
The Arts Desk
Her third album Poster Girl is exactly what it says on the tin. Here is a place of dance floor beats and snappy sass for your average teenage girls’ bedroom karaoke session. Perhaps, it’s what the title alludes to, although I was expecting more irony on that front.
Larsson deserves the mega-stardom of her pop contemporaries. She has the presence and style to compete with others like Billie Eilish or Selena Gomez. Poster Girl proves just this. Track after track, the electronic beats and her excellently matched vocals show she’s exactly who our next favorite pop girl should be.